RECRUIT AN ELEPHANT

In the first of this series of blogs we explored the core question, “WHY does your business exist?” Once you uncovered the answer, we explored HOW you will achieve purpose. Now we’ll explore how critical it is to really get through the first two questions before you can answer the third and final question in Simon Sinek’s Golden Circle infographic. “WHAT should you do to deliver on the promise of your WHY?”

Late last week, starting with WHY, helped Dan uncover the root of a problem that’s been plaguing him for weeks. He showed-up wondering how he could motivate one of his long-term employees (sound familiar?) now that he’s taken the on a high-profile project for implementing a new program for their human services clients.

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