WHY BRING YOUR IDEA TO LIFE?

Unleashing your potential for entrepreneurial success. Part 1 in a 3 Part Series: The Why, How and What for Bringing Your Idea to Life

Ideas are the sparks that ignite curiosity and spawn entrepreneurial success. Are you itching to turn your idea into a service or product people will buy? Imagine that you are talking to a 6-year-old. Hold the hype, jargon and industry buzzwords and describe your idea in the simplest terms. With that as our starting point, let’s explore the possibilities with the help of author and TED Talk favorite, Simon Sinek. Read a Brand Genetics summary of his book, WHY? And watch his popular TED Talk.

Sinek poses the question, What’s the fundamental difference between the “Apples” of the world and everyone else? They start with one the question, Why?

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His Golden Circle creates a framework for asking three important questions:

1. Why does your business exist? What’s the core belief at the heart of the business?
2. How does the business fulfill that core belief?

1. What does the company do to fulfill that core belief?

 
Let’s start with, why and specifically, why you and why this idea?
About You:

• What is the force that is driving you to bring this idea to life?
• How do your values and beliefs set you apart- in business and in life?

About your idea for doing or delivering something new:

• What’s the real problem you’ll solve?
• Why does it matter?
• What makes it valuable to potential buyers? Are you planning to disrupt the market or improve on something familiar? Recruit advisors who will challenge you to think in new and different ways. Seek out contrarians and potential buyers and investors from different age groups, locations, cultures, and industries. Open your mind to the widest range of options and challenges and be willing to change-things-up based on what you discover.

Here’s how other entrepreneurs are answering the question, Why?

• We believe that science holds the key to unlocking human achievement. InsideSales.com

• Transportation as reliable as running water, everywhere for everyone. Uber
• Slim your wallet – because clunky wallets are just wrong.  Bellroy
• Good Stuff Cheap. Building 19
• Correct the gender imbalance in engineering. GoldieBlox
• Unleashing your potential to do great work, your way. Results Business Coaching
• Help people get out and safely enjoy the world with their dogs. Kurgo

For more inspiration, check out Referral Candy.

Next up in our Entrepreneurs blog series is Answering Questing #2 - How does the business fulfill your core beliefs?

You’ve got the answers and sometimes, it takes another person asking the questions to unleash your curiosity, stretch your imagination and help you think out loud. That’s coaching. Discover how coaching works for you in a free introductory session. Email me to schedule a coaching session for you.   ​