In the first of this series of blogs we explored the all-important question, “WHY does your business exist?” In this blog we will explore the second question in Simon Sinek’s Golden Circle infographic, “HOW are you delivering on the promise of your WHY?”
Put your business plan on the shelf for now – and if you don’t have one, that’s even better. To answer HOW, read on to learn how you can marshal all the resources it takes to explore every possibility, gain important insights, and challenge your perceptions and expectations. In the final blog in the series, you’ll meet the challenge of WHAT and you’ll be fully prepared to create a business plan that brings your WHY to life.
Answer HOW by looking through three different lenses - your customers, your employees, and your industry/community. It’s your customers who got you into business and they are the ones who keep you there - so start there. Be brave and interview the customers who rave, those who challenge you, and the ones that got away.
Through the eyes of your customers, HOW are you bringing your WHY to life?
Through the eyes of your employees, HOW are you bringing your WHY to life?
Through the eyes of your industry/community members, HOW are you bringing your WHY to life?
Zero back in on your WHY? What are you discovering about you and your customers, employees and the industry/community? What other HOW questions need answers? Please share those with me and I’ll include them in the final blog when I’ll challenge you to answer the final question - WHAT are you doing to deliver on the promise of your WHY? Once you’ve answered that question, you’ll have everything you need to create an integrated business plan to do your best work – your way – every day.
Keep bringing your WHY to life. If coaching can help, reach out anytime